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Insights for Christian and evangelistic site promotion
Dr. Wilson is both a web marketer and a pastor. Although some of these insights only apply to marketing of business sites, most are appropriate for Christian and evangelistic sites too. From time to time, he conducts seminars on the topic in North America and beyond.
Check also his YouTube Channel [www.youtube.com/webmarketingtoday]
with a wide range of short video tutorials.
Many Christian websites fail to understand these promotion and search engine optimization issues and receive far fewer
visitors than they deserve. The correct use of the title tag is often not
appreciated – yet this is the single easiest way to improve search engine ranking for a range of keywords. A few
minutes’ work improving these tags into enticing 90-character descriptions will pay dividends.
You can also use Social Bookmarking systems to encourage more visitors to your own site, or to other outreach sites that you judge to be good.
Making sites sticky is a key to bringing in return visitors. And sites which lack good usability will not retain even first-time visitors, who may leave prematurely in confusion. The addition of newsletters or blogs can be very helpful.
See also word-list [www.marketingsherpa.com/sample.cfm?contentID=2776] of promotion terms, and marketing blogs. [www.techipedia.com/2007/internet-marketing-best-blog-posts]
It is strategic to learn more about Search Engine Opimization. Many Christian sites lose visitors because they have not applied these simple concepts. If you have time to go into depth on search engines, visit SearchEngineWatch. [www.searchenginewatch.com]
Free book on Search Engine Optimization
The PDF SEO Book by Aaron Wall, is available free to non-profit groups on request. Check the other resources available from SEO Tools, including the Firefox SEO Add-on, forums, videos and other training. Watch the introductory video from Aaron Wall below:
SEOMoz [www.seomoz.org/dp/the-internet-marketing-handbook] has links to the very best SEO and site promotion resources. Take time to research these ideas, and within the limitations of time that you have, gain an instinctive feeling for how search engines rank pages, and other ways to promote websites.
Understanding search words
It will help you understand how people search for sites:- Analyze your statistics
If your hosting company provides statistics, learn how people are finding your site and moving through it, and what search words they use to find you. This will help you improve your site title tags, descriptions and page headlines. If your company does not provide statistics, you can add Google Analytics to your site (www.google.com/analytics). - Keyword searches elsewhere
There are tools which help you learn what are the most popular searches on keywords related to your site, such as Keyword Suggestion Tool [www.digitalpoint.com/tools/suggestion] | SelfSEO. [www.selfseo.com/keyword_suggestion_tool.php] | SelfSEO. [www.selfseo.com/keyword_suggestion_tool.php] | Google Adwords suggester. [https://adwords.google.com/select/KeywordToolExternal]
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